Our Marketing Services
In a crowded market, it's easy to blend in with competitors using the same generic tactics. Many businesses are stuck competing on price, offering nothing unique. But you don’t want to be the cheapest option—you want to be the most valuable. Our Unique Value Formula™ helps identify what sets your service apart. We craft tailored offers that align with your purpose, test them, and optimize the best-performing strategies. This ensures you attract high-quality clients who recognize your value—without relying on discounts or gimmicks.
Not sure what you need? We can help with that too. We'll talk about your goals and budget to make the best plan for you. Contact us to learn more and get a price.
Marketing Strategy
Attracting your ideal customers starts with getting clear on your unique capabilities.
What makes your business UNIQUE? - That's how you stand out and differentiate from your competitions. Whether you're starting, growing, or revitalizing your business, we have the experience to help you stand out and attract your ideal customers.
Most of our clients are employing our "hybrid" strategy.
The strategy is focused on continuously increasing the number of customers who come in from search over time. This does take time, so many clients supplement with running unique offers in our paid advertising strategy.
Price range: Included with any of our premium services listed below
Paid Advertising
Reach your customers where they spend the most time: Facebook, Instagram, LinkedIn, and more. Social media ads are a powerful and affordable way for small businesses to connect with new customers. We'll set up your campaign and make sure it delivers results.
Based on your UNIQUE capabilities, we create offers for you that are designed to convert.
We build the ads, pages necessary, as well as all follow-up in order to maximize conversions.
We track all data and make informed decisions to ensure your offers perform.
Our goal is to reduce your dependency off of paid ads over time.
Price range: can be as little as $750 to set it up; monthly costs can be as little as $1200
Search Based Marketing
Attracting customers who SEARCH for you is the GOLD STANDARD.
Optimize your Google Business Profile to stand out based on your unique capabilities in a way that helps educate your audience, which attracts them to your offers that we build inside your GBP.
We continue to post to your GBP in a way that is congruent with all of your content.
This leads to a wider radius of ranking in the top 3 of Google based on all key terms and phrases your ideal customer is proven to be searching.
This process takes time, which is why most clients supplement with paid ads.
Our pricing structure is based on the complexity of your campaigns, including the number of search engines and features utilized.
Price: Initial setup fees start at $750 for a standard plan. Starting at $500/mo to manage
Email marketing
Email marketing is a powerful tool for customer retention and lead nurturing, particularly for businesses with extended sales cycles.
Our comprehensive service covers strategy design, program setup and management, monthly reporting, and marketing automation implementation. We customize our approach to align with your specific business needs, ensuring an efficient and effective email marketing program that drives results.
Pricing starts at $300/month. Set up costs vary based on complexity.
Lead Follow-Up
We've all heard "the fortune is in the follow-up"... but that becomes challenging and time consuming. Sales statistics show that most buyers need 7-9 touches before they're ready to buy.
Whether collecting leads from search or running paid ads, your leads need a clear path to your business. And those paths are different based on how they came in.
Our nurture sequences ensure your leads are properly followed up with so that you convert every opportunity possible into customers.
Price: Included in our Paid Advertising and Search Based Marketing packages
Creative Development
One of the most important component of paid AND search based advertising is good creative.
Creative that is updated regularly, while remaining on-brand.
The right ad creative can significantly enhance performance.
Our creative team excels in crafting compelling images and videos that captivate and convert audiences.
Price: usually $1000 and up (Or included in our Paid and Search Based marketing Options)
Fractional CMO Services
Our fractional marketing leadership service offers a cost-effective solution for businesses seeking to enhance their marketing efforts without the expense of a full-time hire.
We provide expert guidance, strategic planning, and execution support on a part-time basis.
Our services include regular consultations, team management, recruitment assistance, and on-demand advice.
This flexible arrangement allows you to access high-level marketing expertise at a fraction of the cost of a full-time executive.
Pricing starts as low as $2500/month.
Growth Engineering
Our approach to growth engineering combines cutting-edge technology with deep market insights to unlock scalable growth for your business.
By continuously testing, iterating, and optimizing every aspect of your digital presence, we ensure that you not only reach but exceed your growth objectives.
Price: Included in our Paid and Search based marketing service packages.
Basic website development
Your website is your top marketing asset, and it needs to perform by converting visitors into customers. We’ll partner with web developers to create a site on WordPress or WebFlow, giving you the flexibility to make changes on your own later.
Pricing: TBD
Basic brand development
Your brand is more than a logo—it's the personality of your business. It's what turns a first-time visitor into a loyal customer. We'll help you create a visual identity, including your logo, colors, and fonts, and develop the story behind your brand, ensuring it's reflected consistently across your business.
Pricing: Usually $5000
Personalized Strategy
Unlike one-size-fits-all solutions, we believe in the power of a personalized strategy. As your partners, we are here to understand you and your business. We focus on your unique services and the transformative experiences they offer. We create marketing campaigns that speak directly to the needs and aspirations of your clients.
Personalized Strategy
Our commitment to your success is reflected in our investment in cutting-edge technology and analytics. The comprehensive dashboard provided within our CRM platform allows us to monitor key metrics like ROI, cost per lead, and conversion rates in real time. This not only ensures transparency but also enables us to make informed decisions that drive your business forward.
Data-Driven Decisions
Our commitment to your success is reflected in our investment in cutting-edge technology and analytics. The comprehensive dashboard provided within our CRM platform allows us to monitor key metrics like ROI, cost per lead, and conversion rates in real time. This not only ensures transparency but also enables us to make informed decisions that drive your business forward.
Collaboration & Compliance
We believe in the power of collaboration. Regular meetings and feedback sessions ensure our strategies align with your evolving business needs. Furthermore, our expertise in ad compliance safeguards your reputation, ensuring your marketing efforts are effective and responsible.
INK Predictability Into Your Business
Stand-out with Ink Media
INK Predictability Into Your Business
Stand-out with Ink Media
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DISCLAIMER:
We believe in transparency and honesty. At Ink Media, we've made every effort to provide accurate information. However, we cannot guarantee specific results, as success depends on your background, experience, and dedication. Like any business, growth requires consistent effort and action. If you're not ready for that commitment, our programs may not be the right fit for you.This site is not affiliated with Facebook™. By using our services, you agree to our use of cookies, as outlined in our Privacy Policy.Copyright 2024 Ink Media. Contact: [email protected].
